But what makes it fashion?

No other category within retail is more adept at physically expressing what it stands for than fashion. Given that fashion is all about dressing-up, it's no coincidence that fashion retailers know a thing or two about dressing-up their stores.

When designed right, a fashion store instantly conveys the brand's values, price point and product.

Looking at some of the world’s most iconic brands, let’s deconstruct their store design to discover how they make their stores speak fashion.

FORTUNE FAVOURS THE BRAVE

It takes courage to stand out, and in retail, the reward is making a big impression on your customers. Bold choices with finishes, textures and colour palettes make the store memorable, which is a big step toward to reaching iconic status.

CRUMPLER – MELBOURNE, AUSTRALIA

BALENCIAGA – LONDON, UK

LIKE FOR LIKE

A store’s design needs to support the brand’s position in the market. Whether it’s product are high-end luxury, or affordable apparel, the interior should reflect the price point of what the brands sells.

UNIQLO – KENDU, JAPAN

MONCLER –  MEXICO CITY, MEXICO

EMBRACE WHIMSY

In a world where everything can get a little serious, fashion always reminds us that it doesn’t hurt to lighten up every now and again. Store interiors that embrace whimsy offer customers an instant flight of fancy.

LOUIS VUITTON & YAYOI KUSAMA – LONDON, UK

KATE SPADE – CHICAGO, USA

FROM THE TOP DOWN

Good, bad, or indifferent, intentional or accidental, every brand has an identity. Getting conscious of the brand's values gives stores a chance to bring that DNA to life in 3D expression.

COMME DES GARÇONS – PARIS, FRANCE

MASSIMO DUTTI – NEW YORK CITY, USA

LOUD AND PROUD

When a brand knows what makes them different from their competitors, then proudly stands behind that, the store becomes a beacon of pride and confidence, a very appealing trait.

BURBERRY – LONDON, UK

SPORTSGIRL – SYDNEY, AUSTRALIA

GO ALL-IN

It takes commitment and time to refine every element of a store’s design. When all the small details are purposefully curated, it makes the bigger vision of the store look cinched.

MIU MIU - TOKYO, JAPAN

ARKET – LONDON, UK